Personal Branding Is

Personal Branding Is If we had to choose thetwo most powerful personal brands in December, 2009 I believeSanta Claus and Tiger Woods would top the list.If these two individuals were mentioned together only a few weeks ago the emotional response would have been very different than it is today, which is why they provide an excellent example of what Personal Branding Is and the power behind it. Producing and sharing contenthasbecome a daily routine for many people.Thepopulation of some social media sites has now exceeded most countries and search engines provide the option to be selective with those connections. These venues are making it easier to generate recognition andestablish your personal brandbutit is critical thatwhat you are selling is authentic. If your actions do not match your established personal brand youmay be mistaken for Tiger Woods. Charles Brown, Web Marketing Coach, provides some valuable informationin his article, Why You Must Produce Content to Build a Personal Brand and shares his definition of Personal Branding; Personal Brandingis becoming a recognized expert in a certain niche by producing content that demonstrates knowledge and adds value. William Arrudas article, Could Santa Be The WorldsStrongest Brand?, clearly portrays Santa as the model brand as we know what he stands for because it has been a long established,consistent message. He shares tips for a winning brand, Stand Out. Be consistent. Create an emotional connection. Remain visible to your target audience. While most will neverreachthislevel of brand recognition, it is still critical to maintain acredible personal brand. Before you share your personal brand, go beyond your particular expertise and clearlyfocus on who you are. Your personal brand is all encompassing and must beauthentic, genuine and honest! This doesnt mean you must be a saint. Even Santa says theres, naughty and nice! Hugh Hefnerhas maintained apowerful brandfor many years. A consistent image that isaccepted whether youagree or not with his way of life. If Tiger Woods had not establisheda personal brand that conflicted with who he really is no one, including his wife, wouldever have considered going after him with a 9 iron! Contact Elite Resumesto speak with a Certified Professional Branding Strategist.